Hi! I’m Rachel, founder of CURLiD.
As a mum of five curly-haired kids, it took me a while to figure out what really works for our routine. Along the way, I discovered a handful of game-changing tools that made caring for curls so much easier.
Here’s what I wish I had when I started—from the mist spray bottle to the soft boar brush. Every item here is something we personally use and love, all verified by a Trichologist to support healthy hair. I hope you find something that makes your curl routine easier too!
The CURLiD 7: What Every Curly Routine Needs
CURLiD is more than just a brand—it’s a family story. These 7 tools are the exact ones we use in our home every day. Sourced, tested, and loved by us—so you can trust them for yours.
No guesswork. No gimmicks. Just 7 must-have tools that make curl care simple and family-friendly.
Follow the routine below and see how we keep our curls in a healthy condition every day.
Our family. Our curls. Our tools.
The Curl Menu
Your Easy 4-Step Routine

Step 1
Cleanse & Hydrate
Curls start with a clean foundation but everyone’s product choices will be unique to their hair type. In our home, we’ve got 6 different curl patterns under one roof, so we know there’s no one-size-fits-all approach! If you're curious you can check it out what we use in our routine here.

Step 4
Protect & Maintain
You won’t find us in bed without our bonnets—my husband has three little ladies wandering around the house in them! Not every day is a wash day, and this shower cap fits long hair perfectly, keeping curls dry and protected. And when it’s time to refresh? The only way to brush our curls is to soak them first!
Shop The Curl Menu
The 7 tools I trust for my family’s curls—now yours.
The Curl Menu:
Complete Care Kit
Figuring out what your curls need can be a lot. That’s why I’ve put together The Curl Menu: Complete Care Kit to make it simple for you. You can grab a little something at a time, or go all in and get the full set.
I just want to help you feel the difference we did—less breakage, more protection, and easier hair days! I’ve done the hard part so you don’t have to—you can just follow the steps and enjoy healthier hair.
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