ABOUT OUR BUSINESS
A Leading Trichology Platform Offering Resources, Services, and Expert Care for Textured Hair.
Navigating professional environments that often overlook the needs of textured hair and finding stylists who truly understand our unique requirements can be a significant challenge. That’s why we created CURLiD—a comprehensive trichology platform dedicated to combating misinformation and providing essential resources for maintaining healthy hair. With expert guidance and tailored educational materials, we empower you to embrace your natural texture and feel confident in your hair journey every step of the way.
A MESSAGE FROM OUR FOUNDER
CURLiD’s mission is very personal to me. Growing up with textured hair, I faced challenges like racism and exclusion, which inspired me to create a better future for my five children and others with curly hair through education, inclusion, and science-based care.
To bring this vision to life, I teamed up with Samantha Stewart MIT, a talented Trichologist from the Institute of Trichologists, and Jasmine Marcelin, who had a background in Counselling and Psychology. Together, we aimed to address the everyday struggles faced by people with textured hair—not just in hair care routines, but in society as well.
At CURLiD, we recognised a significant need for better understanding and support for textured hair and scalp health. Our goal was to equip stylists and brands with the knowledge they need to provide effective care.
We specialise in Corporate Well-being Events and Training Courses for brands and salons to promote inclusivity in the beauty industry and workplace. These initiatives spark important conversations about textured hair and aimed to reduce racial bias while ensuring stylists are equipped to care for all hair types.
Our journey has just begun, and I’m excited to continue making a difference in the world of curly and textured hair care. Stay tuned for what’s ahead!
